MIAMI, FL. – December 2016 – BookVIP.Com, one of the world’s fastest growing travel booking sites, today announced an expanded marketing team to kick start its next phase of growth in customized hotel and cruise vacations across the Americas, Europe and Asia.
Three new members join the team in the areas of Sales & Product Development, Online Strategy & PPC, Video Production and Interactive Copywriting, reflecting the massive growth in BookVIP.com’s customer base that sends over 500,000 families on discounted vacations annually to some of the world’s top luxury resorts.
Veronica Rodgerson will head Sales & Product Development, bringing with her a decade of sales, marketing and management experience in the travel and real estate sectors. A college internship through the Mayan Palace Resorts brought her to the Riviera Maya, Mexico, where she ended up living for over 6 years.
“I am thrilled to join the marketing team at BookVip.com! The travel industry is all about fun, exploration & positive customer experience – BookVip.com encompasses all three. By developing creative strategies to engage new and existing BookVIP.com customers I am excited to position the BookVip.com brand as THE global leader of discounted vacation packages.”
Blake Shuert, a self-made entrepreneur who has founded several companies in the e-commerce and advertising sectors will spearhead Lead Generation & Data Analytics.
“BookVIP.com has built over two million followers on Facebook and now registers over one million unique website visitors each month – these are staggering stats which I hope to scale further using my previous experience in web development and technology,” said Blake. Blake has been highly active in the online marketing realm for the past decade and looks forward to helping BookVIP.com reach new markets locally and abroad using his powerful background in PPC and lead conversion strategies.
James Purporo will lead the Video Production Team after a successful career spanning 20 years producing TV and video content for some of the world’s top brands, including ESPN, CBS Sports and the NHL.
“It’s incredible to think that BookVIP has built one of the world’s largest collection of client testimonials on YouTube. Customers absolutely love BookVIP. I’m already working on several new video concepts, including an upcoming TV commercial. These are exciting times!”
In addition to running his production company, James was the production director for one of the nation’s largest direct response companies, giving him the unique ability to make his videos emotionally connect with customers.
Jason Stevens cut his teeth in Journalism and Web Development, deploying a wide range of interactive copywriting skills in the yachting and marine sectors before joining BookVIP’s content marketing team.
One of his favorite quotes, “marketing takes a day to learn but a lifetime to master“, describes his ongoing journey through the world of direct response copywriting and luxury branding in Cape Town, London and South Florida.
“To join one of the world’s fastest growing travel booking sites is an incredible opportunity. BookVIP.com has the potential to be a game changer in the industry, transforming the way people book and experience customized vacations across the globe,” said Jason.
The team above are already working on integrating several new products into the mix including custom yoga packages in partnership with Carnival Cruise lines. BookVIP is also looking to expand promotional packages in the U.S. luxury hotel arena as it strives to position itself as the most recognized luxury travel discount brand in the world today.
Since 2007, BookVIP.com has literally revolutionized affordable travel vacations, generating over $100 million in annual sales for hotel partners in Mexico, North America, Europe and Asia. Within the next few years BookVIP expects to build out a range of customized vacation packages within the broader travel sector that will attract annual bookings from over 2 million people across the globe. While it has built its reputation on heavily-discounted travel deals, this is simply a springboard for a greater shift towards tailor-made luxury packages that will be unparalleled in its industry. BookVIP also operates travel call centers across America and Asia, employing over 100 personnel in various marketing, sales, technical, accounting and management positions.